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Job Category: 
Marketing: Product & Services
Division: 
Marketing
Location: 
Al- Khartoum
Job Summary: 
• Maximizing the revenue potential of a delegated portfolio of existing MTN Data services and to develop profitable new Data services from concept through to product launch.
Description: 
    1. Plan, Rollout, Manage product and services (Data Services for Wide screen & 4G services) roadmap in line with annual and long-term marketing strategy that should deliver business objectives in terms of revenue, unique users, differentiation, unique selling points and competitive edge.
    2. Support Business plan & Corporate Strategy by recommending & driving expansion, innovation, differentiation in product portfolio.
    3. Summarize Data analysis with regards to Data services.
    4. Participate input to development of MTN overall annual Marketing plan in terms of providing new carriers and access middleware
    5. Responsible for maintaining good and healthy conditions of different access channels i.e. GPRS , PCMCIA or USB modems and Handsets  …etc
    6. Use Market research to understand price elasticity of products within target segments.
    7. Manage data on customer segmentation and profiling based on internal and external quantitative/qualitative research and reports from internal systems like Billing system, IN Platform, GGSN, SCG, SAPC, etc to manage profitability of products portfolio.
      1. Analyse all sources of data to identify customer needs, requirements and behaviour which can be translated into profitable business opportunities i.e. Products & Services.
      2. Classify customer base in terns of usage, revenue, number of subscribers …etc.
      3. Use Market research to understand price elasticity of products within target segments.
      4. Participate in Defining Prices and the targeted segment for P&S and recommend on how to penetrate the market and the way of communication channels that should be used.
      5. Provide detailed daily, weekly and monthly reports on activation and sales for all products and services that falls under his/ her responsibility.
      6. Prepare of reports for all products that fall under hi/ her responsibility and having competitive insight over competitive actions done by other operators and the preparation of reports around that and find suitable resolutions for current ad expected competition activities
      7. Manage Vendors/Partners to complete projects on time and within budget.
      8. Monitor market for the latest development in technology, competition, consumer usage and uptake trends, regulatory changes, etc. and identify the impact and/or application of such development on product strategy.
      9. Propose, develop ideas for new propositions &/or products that satisfy all segment needs
      10. Pull together the requirements identified during the requirements capture process and obtain stakeholder and management approval to the intended Service Proposal / Scope of Work
      11. Work Closely with Engineering, IT, Finance, Customer Care & Sales departments in the performance of a full feasibility study in order to define and communicate the methodology by which the agreed functional requirements shall be delivered.
      12. Work with communication Dept to assure the successfulness of the launching and or the reminding campaigns and monitor its presence in the market
      13. Provide properly assessed awareness and communication requirements and then work with communication team, direct and indirect channels to ensure such requirements are met on time.
      14. Development of Promos that is related to the assigned product portfolio and prepare reports and analysis and monitoring of the product life cycle.
      15. Train team on all above tasks
      16. Undertake other relevant duties/responsibilities as delegated by line manager
      17. Perform ad-hoc duties assigned by management.
Job Requirements: 
• Telecommunication technical Bachelor degree level / Relevant professional Marketing/Business qualification • 3-5 years relevant experience • Has responsibility of multiple products services • Contribution to development of Annual Marketing Plan and development of marketing strategies, policies and processes
Required Skills: 
• Customer Focus • Taking the Initiative • Teamwork & Cooperation
Closing Date: 
Thursday, September 12, 2019