• Increase activity level and develop the value of MTN subscriber base. • Provide marketing insights through customers analytics
- Complete customer assessment in terms of traffic, behaviour, segmentation, etc. to reduce churn and extract incremental value
- Monitor Revenue, Churn, Customer Behaviours main business KPIs
- Highlight main business KPIs trends, impact, and recommend necessary improvement based on the available tools such as the BI, Revenue Portal, traffic, revenue, etc…
- Reporting and Analysis of main KPIs
- Monitor Customer Behaviour, Traffic, Churn, revenue, and all main financial KPIs and raise the red flags, show impact of every initiatives and recommend improvements to ensure achievements of the main KPIs
- Ensure the support to the Board Presentation, finance reporting, external reporting, etc.
- Build data-mart and business intelligence unit that is capable of transforming data into meaningful information that support the organization and the department strategic initiatives
- Carry out traffic analysis and price sensitivity studies for churn and CVD (customer value development) activitie
- Monitor the portfolio performance and profitability in accordance with the budget and target
- Build a reporting system through the Data-mart and Data Warehouse in coordination with IT department that is efficient and ensure accurate and on time information delivery data. Construct a monthly dashboard with the main customer value drivers
- Manage the Customer Experience and all the touch points in accordance with the group guidelines
- Create and maintain a Customer Lifetime Management Plan through the continuous launch of pilot campaigns testing the impact of some ideas based on the insights obtained from the customer base scan.
- Define, track and manage customer segmentation.
- Use all the available tools and systems to develop customer value.
- Manage and track adoption to MTN various offers.
- Increase the active percentage out of the total base.
- Cross-sell and up-sell using MTN current products (data, voice, VAS, etc.)
- Get the maximum possible Value out of the active base.
- Churn Management and retention program to ensure meeting or exceeding targets including the management of the Loyalty Program
- Define efficient and measurable objectives, follow up to ensure main functions are implemented
- Customer insight and coordinate with the research function to gain the needed research to reach the main objective and the strategic initiatives. Coordinate the research and outbound call surveys required for the Customer Lifetime Management Plan
- Responsible to meet department productivity and quality goals.
- Direct staff in development, analysis, preparation of reports and transfer of know-how.
- Carry out employee performance appraisals
- Be responsible for maintaining the information security of MTN physical or information assets that they access, use, or manage as per the company policies
Perform ad-hoc duties as assigned by manager
• Bachelor's Degree in Business Administration, IT, or engineering. • 7 to 8 years’ experience in relevant field with at least 5 years of relevant experience in Telecom. • Proven experience in Marketing, CVD, Segmentation and consumer analytics. • Knowledge in telecom product management. Special Notice : MTN Sudan provides equal opportunity, fair and equitable treatment in employment to all people without regard to , race, gender, social origin, Color, age, disability, religion, conscience, belief, political opinion, culture, language, marital status and family response
• Research methodologies • Ability to maintain high accuracy levels and work quality standards • Organization, coaching and supervisory skills • Experience in managing people
Monday, September 6, 2021